Toshiba has become the first organisation to register a ‘motion’ trademark in the UK after submitting a multimedia file.
While it has been possible to register motion marks before, submissions were required to be illustrated graphically. Following changes to UK trademark law in January 2019 applicants can now submit their motion, hologram or sound trademark using a multimedia file.
Tim Moss, chief executive of the UK Intellectual Property Office, said: “Trademarks are likely to become increasingly innovative in the digital age, as organisations explore imaginative ways of reflecting their distinctive brand personalities using creative intellectual property.
“Under the amended trademark law, submission of motion marks, hologram trademarks and sound marks via multimedia format now enables examiners to see exactly what the creator of the mark intended.”
EIP will again be exhibiting at the UK’s biggest event for low carbon vehicle technologies – LCV.
LCV takes place at Millbrook Proving Ground on 4-5 September and features a technology exhibition and extensive seminar programme. EIP partners Richard Gordon-Brown and Paula Flutter, and associates Ritchie Daniel and Thomas Goodfellow will be available on the EIP stand to answer any IP queries.
If you would like to arrange a meeting with anyone from our team, please email firstname.lastname@example.org or visit us at stand C4-210.
After Liverpool Football Club filed a trademark application at the UKIPO for the mark LIVERPOOL, Carissa Kendall-Windless examines their likely motivations and chances of success, in an article for City A.M.
In a Q&A article with Lawyer Monthly Nora Fowler considers the lack of trademark registrations by England’s cricket stars looking to build their personal brands following their World Cup victory.
EIP continues to build its German presence with the hire of Florian Schmidt-Bogatzky from Bird & Bird, who will join as partner on 1st August.
A key focus of Florian's work is electronics patent litigation – during his 14-year career at Bird & Bird he has participated in landmark litigation for Nokia and Broadcom both on the implementation and SEP-side.
He is also active in patent litigation in other sectors, having recently represented child seat manufacturer HTS Be Safe in several patent infringement litigations.
EIP’s German office now has three partners and three associates.
“With his skillset, Florian is a perfect addition to the German EIP team,” said Christof Höhne, head of the Düsseldorf office, who previously worked with Florian at Bird & Bird.
Gary Moss, Head of EIP Legal, said: “I am delighted to have Florian join the firm with his extensive patent litigation and SEP experience. Florian’s hire is another example of the firm’s recent growth and commitment to the German market.”