The Making of a Landmark Ruling: Optis v Apple Explained
Hosted by Joshua Rozenberg, we bring you the inside story from the team behind the landmark Optis v Apple judgment—now the highest-value court-determined SEP license on record. Hear directly from Gary Moss, Chairman at EIP, Andy Sharples, Head of Litigation at EIP, and Arty Rajendra, Head of IP Disputes at Osborne Clarke, as they walk us through the issues which the case presented, the challenges, and the significance of the Court of Appeal’s decision to increase Apple’s license fee from $63.7 to over $700 million. We explore what this means for FRAND litigation, the future of SEP enforcement in the UK and how this ruling could impact global licensing dynamics.
Spotlight
INTA 2026 Essentials: Where to stay, what to see and what to do
We’re thrilled that INTA 2026 is coming to London—the city where our firm was proudly founded and continues to thrive! The recent INTA conference in San Diego was fabulous. We believe INTA in London will be a very exciting experience, but quite different from San Diego. London is a vibrant, bustling world-class metropolis that seamlessly blends rich history, a dynamic culinary scene and cutting edge innovation. The sheer size of London and the fact that the conference venue Excel is in East London and quite some way away from Central London, will make it even more important to plan your conference well ahead. Staying near any of the stations of the new Elizabeth Line that will take you to Excel, will probably be a good choice for most. So to help you make the most of your visit, our London-based team has curated a go-to guide covering: Where to stay Things to do and see Where to eat and drink How to get around Apps to download before you arrive Let's get started! Places to stay INTA official hotels Excel/London Docklands Where the INTA conference centre will be located Novotel London Excel - 8-minute walk (INTA official hotel) Sunborn London Yacht Hotel - stay on a boat! - 6-minute walk Good Hotel London - 10-minute walk (INTA official hotel) Crowne Plaza London Docklands by IHG - 10-minute walk (INTA official hotel) Aloft London Excel - 6-minute walk (INTA official hotel) DoubleTree by Hilton London ExCel - 6-minute walk (INTA official hotel) Canary Wharf 14 minutes on the Elizabeth Line to the Excel TRIBE London Canary Wharf (INTA official hotel) Hilton London Canary Wharf (INTA official hotel) Cove - Landmark Pinnacle, Canary Wharf (INTA official hotel) Britiannia International Hotel London Marriott Hotel Canary Wharf (INTA official hotel) Central London landmark hotels The Waldorf - Covent Garden The Langham - Oxford Circus Radisson Blu Edwardian - Bloomsbury Claridge's - Mayfair Corinthia - Trafalgar Square The Hoxton - Holborn Pan Pacific Hotel - Liverpool Street The Savoy - Embankment The Ned - Bank (INTA official hotel) Things to do and see Landmarks to see The London Eye Tower of London Buckingham Palace Houses of Parliament and Big Ben The British Museum St Paul's Cathedral Shakespeare's Globe Theatre Activities Watch a West End Show Climb the O2 Visit Madame Tussauds Check out the V&A museum at both its original location in South Kensington and its new site in East London Visit the Bank of England Eat afternoon tea at the Ritz or Fortnum & Mason Visit us at our offices in Holborn Shopping and markets Oxford Street Covent Garden Camden Market Borough Market Places to eat Excel/London Docklands Tapa Tapa - Spanish tapas Zero Sette Restaurant - Italian Yi-Ban - Chinese Lands End Restaurant, on board the Sunborn Yacht Hotel - British fine dining Canary Wharf Gaucho - Steakhouse Big Easy - BBQ and seafood Roka - Japanese The Ivy - British Oysteria - Seafood Capeesh - Italian Hawksmoor - Steak and seafood Wahaca - Mexican Liverpool Street Straits Kitchen - Fusion Sushi Samba - Japanese Duck and Waffle - European City Social - British Piccolino - Italian Rooftop bars The Shard - London Bridge 1901 Wine Lounge - Liverpool Street Sky Garden - Monument Aviary - Shoreditch Madison - St Paul's Wagtail Rooftop - Monument How to get around From Custom House where the Excel is located, there are two tube lines: DLR Elizabeth Line View the tube map here.Visit the ExCel London website here. Alternative ways to get around: Cable car from IFS Cloud Royal Docks to Greenwich Peninsula - 9-minute walk from the Excel London Uber boat along the Thames Taxis: London's iconic Black cabs Bolt Uber Bikes: Lime Bikes Santander Cycles Apps to download Citymapper - The ultimate transport app, to help you navigate around London Visit London - London's official visitor guide Open Table - Discover and book restaurants
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Flawed consultation on Standard Essential Patents launched by UK Government
Earlier this month, the UK Government unveiled its latest consultation on Standard Essential Patents, proposing some “practical steps” which they are considering to “create a more balanced system” both for licensing and litigating. While there may be some scope for measures which would create improvements in efficiency and cost, the consultation document appears to be based on a flawed premise that assumes that the current system is biased towards patent owners and against “innovators”, particularly those which are SMEs (small and medium-sized enterprises). This can be seen in particular in two of the main proposals: a specialty pre-action protocol, and the introduction of a new “track” for SEP litigation, the “Rate Determination Track” (“RDT”). SMEs While a 2023 survey of SMEs found that “83% of respondents involved in SEP licensing said they did not feel they had sufficient information on pricing”, litigation evidence suggests that they are not the parties that struggle to resolve disputes. Indeed, almost all SEP litigation has been in relation to implementers which are large, well-resourced and well-known companies, such as Apple, Amazon, and Lenovo. This is in part because, even in a more cost-efficient regime, the level of royalties likely to be achieved from SMEs is likely to be minimal to the amount of costs required to pursue litigation. Pre-Action Protocols The consultation suggests that the existing pre-action protocols, which claimants are expected to engage with prior to commencing litigation, may be insufficient for the purposes of SEP litigation. However, this misunderstands the process by which the parties reach the point of commencing SEP litigation. SEP owners are under an obligation to offer fair, reasonable and non-discriminatory licensing terms for their patents, and various jurisdictions around the world (in particular the CJEU with Huawei v ZTE) have set out steps that go beyond the pre-action protocols which an SEP owner needs to comply with in order to discharge their obligations. Indeed, in many instances the parties have been in negotiations for several years – in InterDigital v Lenovo, over 10 years of negotiations took place prior to InterDigital commencing litigation. Pre-action protocols are therefore functionally irrelevant to SEP litigation, and even a specialist protocol would be unlikely to affect the transparency of information provided to potential defendants prior to litigation. The Rate Determination Track The RDT is proposed to be a new track, to be determined within the IPEC (Intellectual Property Enterprise Court), for SEP cases where infringement, validity and essentiality are not in dispute. This alone is artificial – although the Patents Court is increasingly holding the rate-setting trial prior to any patent-specific trials, the UK Court does not currently have jurisdiction unless at least one case of infringement or validity are formally in dispute. Further, the Government’s aim in introducing this new track is to create a more cost- and time-efficient way of achieving a court-determined rate. This is unrealistic – the Patents Court is already scheduling trials where expedition has been ordered for under 12 months, and it is unlikely that the level of evidence required to do perform the task will be possible in any less time. The IPEC also does not hear cases where the trial will be more than two days. While the number of trial days required for a rate-setting trial is decreasing, a final determination is still usually scheduled for at least 15 days. The only shorter trials thus far have been for determinations on an interim basis, which is contrary to the aims of the RDT. Finally, the consultation suggests that the RDT would be beneficial on transparency grounds, as the decisions would be public. This is an odd statement, as current SEP rate-setting decisions are also public, at least for the final number. It is only the rates of confidential licences of one or both of the parties with third parties which are redacted from existing public judgments. The RDT as currently proposed therefore does not seem to give any additional transparency.
A Cloud of Uncertainty: Implications of G 1/23 for Software Companies
On 2 July 2025, the Enlarged Board of Appeal of the European Patent Office (EPO) issued its landmark decision in case G 1/23 (Solar Cell Sealing Materials and Solar Cell Module), a ruling that has sparked a wide range of interpretations, from “nothing to see here”, to concerns that in Europe, we may now face an effective equivalence to the US’s on-sale bar. Although G 1/23 relates to chemical compositions, the decision has potential consequences for other technical fields. In this article, we consider implications for the seemingly distant field of computer-implemented inventions. The Decision In G 1/23, the Enlarged Board held that a product placed on the market before the filing date or priority date of a European patent application is part of the state of the art, even if its internal structure or composition cannot be analysed and reproduced by a skilled person. “A product put on the market before the date of filing of a European patent application cannot be excluded from the state of the art… for the sole reason that its composition or internal structure could not be analysed and reproduced by the skilled person before that date.” For chemical compositions, this marks a departure from the stricter interpretation of G 1/92, which had been read by some to require that a product must be both analysable, as well as being reproducible without undue burden, to qualify as prior art. G 1/23 clarifies that public availability alone is sufficient, and that technical features become part of the state of the art if they are accessible, even if not fully understood or replicable. Notably, while G 1/92 also concerned chemical compositions, the decision has been applied in other technical domains, including software (e.g. T 2440/12) and computer hardware (e.g. T 1169/04), suggesting that the reasoning in G 1/23 may similarly influence interpretation across a broader range of technologies. Implications for Software Software companies often deploy their products via the cloud (such as a Software as a Service or “SaaS”), offering services through web interfaces or APIs without disclosing the underlying source code or architecture. Historically, this raised questions: if a competitor couldn’t reverse-engineer the internal workings, could the software still be considered prior art? G 1/23 confirms the previous conclusion under G 1/92 as applied in T2440/12, in which the Board considered that if the skilled person had access to a copy of the software, then that is considered a disclosure of the underlying algorithms. In particular, the Board held that the public sale and use of a software product that implemented the claimed method rendered the method not novel, even though the source code or algorithm was not explicitly disclosed. This is because the software could be executed line-by-line on a virtual machine, and this execution would reveal the method’s operations to the user, and also amount to reproducing the method. Under G 1/23, the Board in T 2440/12 would not need to assess whether the skilled person could reproduce the method, but given that line-by-line execution was found to constitute both determining the operations and reproducing the method, the Board would almost certainly come to the same conclusion. The same reasoning would apply to most instances of locally-installed software, providing the user can run it on a virtual machine, even if encrypted or otherwise obfuscated to prevent reverse-engineering. Where a software product is publicly accessible through a SaaS platform, the “virtual machine” reasoning no longer applies, because the user does not typically have the same level of control over how the software is executed. It is, therefore, at least possible that G 1/23 would yield a materially different conclusion to G 1/92 in the context of SaaS. In particular, the removal of the reproducibility requirement could in principle lower the bar for what qualifies as being state of the art. In the absence of any Board of Appeal decisions addressing this point directly, a common sense reading of G 1/23 should be followed, which is that the state of the art contains whichever technical features implemented by the service are discernible during standard use or described in documentation, even if the skilled person cannot replicate exactly how the software works internally, regardless of whether the method could be reproduced without undue burden. Conclusions Our analysis shows that fears of G 1/23 introducing an on-sale bar in Europe are overblown. Although the decision could potentially lower the bar for SaaS software becoming part of the state of the art, any change is hypothetical and likely relatively minor. The reality is much closer to “business as usual”. Nevertheless, the case has given us an opportunity to re-examine the boundary of the state of the art for software. Some practical consequences are as follows: Patent applicants cannot rely entirely on the opacity of cloud infrastructure to preserve novelty of their system under the European Patent Convention. Any decision as to whether to file a patent or rely on trade secret protection for a SaaS product must account for the reality that once the product has been released or put into service, patenting may no longer be an option Examiners or third parties may cite publicly available software as prior art, even if they cannot replicate its internal mechanisms. How we can help EIP’s Codiphy team, comprising software-focused patent attorneys and commercial IP solicitors, has deep expertise in all aspects of IP law as applied to software technology, and can offer unparalleled strategic guidance for companies deploying SaaS or other software solutions. For example, we can provide: “Code-to-patent” mapping: helping clients identify which parts of their software are patentable and which are better protected as trade secrets. Disclosure risk analysis: assessing which aspects of a cloud-deployed product may be considered prior art following the decision in G 1/23. Filing strategy advice: advising on when and how to file to preserve novelty while aligning with product release timelines, especially in light of the jurisdictional differences in Europe and the US. Competitor intelligence: monitoring public-facing software and documentation that may now be used as prior art.
EIP Secures $700 Million Plus for Optis in FRAND Litigation Against Apple
In a judgment handed down today by the English Court of Appeal (Optis Cellular Technology LLC & Ors v Apple Retail UK Ltd & Ors [2025] EWCA Civ 552), EIP have secured a landmark decision for its client Optis in its FRAND litigation against Apple. In a 2023 ruling, Mr Justice Marcus Smith fixed the total license fee payable by Apple in respect of Optis’ portfolio of SEPs at $56.43 million. In its judgment today, the Court of Appeal increased the figure to $502 million. With interest, the total amount exceeds $700 million. This is the highest value court determined license of its type on record. In 2023, the Judge had relied on a large number of Apple licenses as evidencing what was a fair and reasonable license fee. However, in his judgment Lord Justice Birss ruled that “Apple’s Framework included indefensible elements such as an insistence on patent by patent licensing (which manifestly would involve a degree of hold out)” and therefore rejected Mr Justice Marcus Smith’s approach. Gary Moss, Chairman, who led the EIP Team said “It was the view of Optis and its legal team that the approach adopted by the Judge was misconceived and out of step with prior FRAND decisions. That view has been vindicated after today’s decision. This judgment will go some way to reestablishing the English courts as an appropriate jurisdiction in which SEP holders can litigate FRAND issues. I would like to pay tribute to the effort of the EIP litigation team and that of Osborne Clarke who were our co- Counsel on the case.”
News Flashes
A Cloud of Uncertainty: Implications of G 1/23 for Software Companies
On 2 July 2025, the Enlarged Board of Appeal of the European Patent Office (EPO) issued its landmark decision in case G 1/23 (Solar Cell Sealing Materials and Solar Cell Module), a ruling that has sparked a wide range of interpretations, from “no...
Balancing Free Speech and Fair Competition: How Section 12(3) HRA Applies to Threats
Bargain Busting Ltd v Shenzhen SKE Technology Co Ltd & Ors [2025] EWHC 1239 (Ch) Summary This judgment concerns an application by the first Defendant for an interim injunction to restrain the Claimant from making threats of proceedings for trad...
Plausibility at the forefront of the UK High Court’s decision in finding AstraZeneca’s patent covering blockbuster diabetes drug invalid
Following hot behind the interim injunction decisions regarding the same subject matter between AstraZeneca and Glenmark (and covered previously in this newsflash here), on 28 April 2025, the High Court handed down its judgment on validity of the paten...
Company
INTA 2026 Essentials: Where to stay, what to see and what to do
We’re thrilled that INTA 2026 is coming to London—the city where our firm was proudly founded and continues to thrive! The recent INTA conference in San Diego was fabulous. We believe INTA in London will be a very exciting experience, but...
EIP Announces Promotion of Ben Maling to Partner
We are delighted to announce the promotion of Ben Maling to Partner, effective from April 1, 2025. Ben's extensive experience in artificial intelligence aligns perfectly with EIP's commitment to staying at the forefront of technological advancements an...
EIP US team strengthened by new lateral hires
EIP is excited to welcome the addition of Amy Salmela and Peter Prommer to our US team, solidifying our growing commitment to that market. Amy Salmela joins as a Partner and brings over 20 years of experience in advising clients on all aspects of US ...
Resources

What SMEs Should Know About The IP Audits Plus Scheme
Designed by the UK Intellectual Property Office (UKIPO), the IP Audits Plus Scheme gives high-growth SMEs the opportunity to understand and assess their IP further. The scheme supports SME growth by offering financial support towards an IP audit. Th...

The Ultimate Patent Guide For SMEs: Prepare, Protect & Enforce
With SMEs accounting for the majority of businesses worldwide, it is no surprise that we are seeing more and more innovation coming from SME businesses. Effectively understanding how to take that innovation to market, and then to optimise profit genera...